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Creating Your Image

Being able to set up a website or a blog can be quite a simple matter. You can learn to do this or get someone else to put it in place for you.

However, you are wanting to sell your products online and how you set out your website will determine how much business you can do with your target market.

Think about the shops in your local high street or shopping mall.

At the low end of the market are the cheap shops like Pound Stretcher. These pile it high and sell it cheap. You know this without going into the premises. No matter what the name is people understand the sales policy in operation.

Then there are perhaps dress shops which sell top of the range designer clothes. These have their wares displayed in order to attract. There will be sales assistants who will help you in your decision to purchase. Now if you do not have much money to spare you will not even enter.

Think about supermarkets: Tesco, Waitrose, Morrisons, Asda, Sainsbury. I reckon that everyone can place them in order of target market. We all know which is cheap, expensive, good quality, budget goods. We don’t get our ideas on this from having tried out a good cross section of the products sold in each. We appear to have learned this in some magical way.

Well there’s nothing magical about any of this. Everything that is displayed about each shop whether the exterior of the building, the layout inside, or the advertising leads us to recognise the income band that each is targetting.

Now this applies in exactly the same way to online shops. So you must think first of all just who you are aiming your items at. You have to decide upon the website’s feel, price level, target market and brand. This is just like the shops in your town. The internet is no different in these respects.

Are you churning out work and selling it at low prices hoping to draw in lots of buyers? Are you making items that take a great deal of time and effort to produce? Which market are you wanting to attract? No, you can’t get them all. If you have different lines which would do well at different price points, you would be better off running different websites to cope.

The photographs of products must be taken in a way that will reflect the overall feeling of the web shop.

Have a look around at other sites and study the presentation of each. Does the site come over as offering cheap or up market or some level in between? When you find presentation that you like don’t be trapped into copying it as it is. You also need to reflect your personality and your particular type of product.

Think about the predominant colours, size of photos, layout, wording in descriptions. Try out several ways of arranging your own items.

You may like to have different “departments” for various lines that you produce. Crafters often have a main craft but also love to use other media too. Prospective buyers do not like everything jumbled in together. Make sure that each department is clearly sign posted on your home page. Then you can treat each type in such a way that is best for it.